51 Sense

What's in a name?

As Consumer51 nears its 6th birthday, we're finally ready to start marketing ourselves as effectively as our clients. This blog is just the start. Every other week you can expect insights from the trenches of our creative process as well as informed opinions on current marketing trends. We promise you a simple, pragmatic, and (most importantly) consumer-centric viewpoint on marketing.

In the meantime, we thought we'd use this space to explain a frequent client question… "Why Consumer 51?"

Our name sums up our philosophy, which is single mindedly focused on what your consumers want. It's a mindset that aims to challenge internal jargon, pride of authorship, creative work that fails to solve business problems, and other whimsical marketing decisions. You may be surprised to learn that, at least in our experience, such decisions are the status quo. So we're taking a stand for the end user. We're not celebrating dead copywriters and creative directors like Bernbach and Ogilvy, we're honoring the consumers that matter to you right now.

The number fifty-one represents a turning point — your consumers' decision. And so our name essentially means winning your consumers' favor. That's what we’re here to help you with. And after five years of experience helping everything from a one-person Silicon Valley start-up to the Fortune #1 company, we have an awesome range of experience to offer you.

Please don't hesitate to get in touch! We'd love to talk about your business and explore ways to win your consumers' favor in 2017.

Agency News, Consumers, Marketing