Social media branding is essential for all businesses in the 21st century. It’s an invaluable tool that allows companies to reach out to potential customers, build relationships, and gain recognition. Fortunately, there are many steps you can take to revitalize your business's social media brand and increase its visibility online. In this article, we will be discussing some of those strategies.
Revitalizing your social media brand takes more than spiffing up your logo and tightening your tagline (although both of those things can contribute). If you're seeing a plateau in your business and want to get back to growing, here are some high-touch tips on how to breathe new life into your brand's social media.
1. Find What Makes You Unique
The consumer pendulum continues to swing in the direction of authenticity, as opposed to the ultra-curated feeds of “Instagram past”. If you want your content to resonate with your audience more intensely than ever, take time to redefine and amplify what makes your brand unique. Be extra aware of this in the case of trends. To avoid becoming part of the echo chamber, maintain your brand's originality and appeal by adding your own unique twist.
2. Increase Engagement Through Interaction
As a brand, you can create content that is entertaining and informative while also providing opportunities for your followers to interact with you. This could include polls or surveys on topics related to your brand or industry, as well as live Q&A sessions where followers can ask questions directly. Additionally, you can use social media platforms such as Instagram Stories or Snapchat to give followers a behind-the-scenes look at what goes into creating your products or services. By providing both entertainment and interaction opportunities, you will be able to build relationships with your followers that will last for years to come.
3. DON'T NEGLECT LESSER-KNOWN CONTENT
Don't underestimate the power of less-obvious networks when it comes to marketing your business. While it may be tempting to focus on the big players like Facebook and Instagram, there are plenty of other platforms that can help you reach a more engaged audience. Quora, Reddit, LinkedIn, and Snapchat are all great options for targeting specific audiences. Additionally, consider joining creators' communities such as Ello or distribution platforms like Medium. These are excellent spaces for reaching niche audiences who may be more likely to engage with your content.
4. Embrace Video Content
Video content has become an increasingly popular way to engage with audiences in the past few years. With people spending an average of 145 minutes per day consuming content, 41.9 of those minutes are spent watching videos on YouTube alone. This number doesn’t even take into account all the video content available on other platforms such as Facebook, Instagram, TikTok and Snapchat. There are plenty of ways to repurpose your content into video content, whether you briefly list the main points of a blog, share a behind-the-scenes snippet, or make a slideshow.
5. Go Deep With Your Audience
Creating a sense of intimacy with customers is essential for any successful brand. To do this, brands must look beyond purchase behaviors and understand the goals, dreams, beliefs, and attitudes of their customers. By understanding these aspects of their customers’ lives, brands can create an intimate relationship that goes beyond just buying products or services. Social media can support this endeavor with behind-the-scenes looks, live Q and As, and more.
To attract and keep customers, it's important to effectively and believably market your brand. Refreshing your social media presence can help you compete with business rivals without annoying or bewildering your existing customer base. Use these tips to stand out from your competition, extend your company's reach, and make your brand stronger than ever before.
Define and amplify what makes your brand unique to stand out from the competition and appeal to consumers' desire for authenticity.
Increase engagement by providing entertaining and informative content, as well as opportunities for interaction, such as polls or live Q&A sessions.
Don't neglect lesser-known social media platforms, such as Quora or Reddit, for reaching specific audiences.
Embrace video content, as it is a popular way to engage with audiences and can be repurposed from other forms of content.
Build intimacy with customers by understanding their goals, dreams, beliefs, and attitudes to create a deeper relationship beyond just buying products or services.