In today's digital age, businesses are constantly seeking innovative methods to drive traffic to their websites and generate valuable leads. While traditional avenues like social media marketing and billboards have proven effective, there is a growing need for unconventional strategies that can captivate audiences and leave a lasting impression. In this blog, we'll explore some creative and unconventional ways to drive leads to your website, ensuring your brand leaves a lasting impact on your audience.
Conventional Ways to Drive Traffic
Before delving into unconventional methods, it's important to acknowledge the effectiveness of traditional strategies. These may include social media, printed materials like brochures and flyers, and digital marketing strategies such as paid advertisements, social media marketing, and search engine optimization (SEO). These avenues offer a reliable way to reach broad audiences, increase brand visibility, and drive traffic to your website. While these methods are effective, they might not always differentiate your brand from the competition. What happens when we expand our scope to explore alternative approaches?
Unconventional Ways to Drive Traffic
Guerilla marketing is all about thinking outside the box and creating memorable experiences. It involves unconventional and often low-cost tactics that capture the attention of the public. Some examples of guerilla marketing include flash mobs, street performers, sidewalk art, and other eye-catching stunts. For instance, companies are now using drones to create massive flying art installations in the sky, generating organic buzz and driving curiosity, which results in increased website visits and audience attention.
The Power of QR Codes
QR codes have evolved from being simple black-and-white squares to becoming dynamic gateways to information and experiences. By strategically incorporating QR codes into unconventional marketing campaigns, businesses can enhance customer engagement and drive traffic to their websites. A fascinating example involved a company that used drones to create a QR code in the sky, captivating audiences and generating a ton of online traffic.
Use Conventional Means Unconventionally
In today's rapidly evolving digital landscape, it's easy to get swept up in the allure of new marketing strategies and technological advancements. However, amidst the frenzy of online campaigns and social media influencers, there is still immense value in leveraging conventional marketing means unconventionally. By reimagining traditional methods such as print advertorials, direct mail, and in-person events, businesses can tap into a variety of unique benefits. By combining the power of tradition with innovation, companies can stand out from the crowd, connect with their audience on a deeper level, and ultimately drive meaningful engagement and conversions.
Case Study: Consumer51's Successful Guerilla Marketing Campaign
Creativity pays off, and we saw this proved during a highly successful guerilla marketing campaign during a business conference in Las Vegas on behalf of our client, Coherent Global. We enlisted a breakdancing team to perform flash routines in strategic locations throughout the convention hall and casino, drawing crowds and generating intrigue. As the audience grew, the team distributed "conventional" collateral, such as light-up bracelets and business cards, directing attendees to Coherent's gathering. The result was a sold-out event and an exceptional boost in brand visibility, engagement, and ultimately more sales.
Key Points to Consider
While adopting unconventional marketing tactics can be exciting, it's crucial to keep certain key points in mind to ensure success.
Creativity Without Gimmickry
Unconventional methods should be creative, attention-grabbing, and thought-provoking, but never resort to gimmicks. The aim is to leave a positive and lasting impression that aligns with your brand identity.
Know Your Audience
Understanding your target audience is crucial for successful unconventional marketing. Consider demographics, preferences, and cultural factors to ensure your approach resonates with the right people. For example, a drone show may not be suitable for promoting a retirement home. Choose methods that align with your target demographic for better engagement.
Establish Measurable KPIs
Unconventional marketing efforts may not have traditional KPIs. Instead, focus on measurable results specific to each tactic. This could include tracking event attendance, coupon code usage, or QR code scans. Having measurable outcomes will allow you to evaluate the success of your unconventional marketing campaign accurately and refine future strategies.
In an increasingly competitive business landscape, standing out from the crowd is essential. Unconventional methods offer a fresh and engaging approach to driving traffic to your website and generating valuable leads. Remember to strike a balance between creativity and functionality, understand your audience, and establish metrics to track the success of your unconventional marketing efforts. With the right approach, your brand can thrive and leave a lasting impression on potential customers, leading to increased website traffic and ultimately, higher conversion rates. Embrace the unconventional and unlock new opportunities for your business.